Media outreach involves contacting publications and pitching story ideas in an attempt to secure the placement of an article.
An attention-grabbing subject line, personalized introduction, and uniquely developed story are vital components to an effective pitch - journalists are seeking value. In general, it is said that journalists seek newsworthy, relevant articles from credible sources. Attracting these journalists requires strategy as well as a mix of marketing approaches, including media outreach and media relations.
Highly creative, guerrilla marketing campaigns raise brand awareness among large audiences, but rely on personal, unconventional, and especially involuntary, interactions.
Often a play on the element of surprise, guerilla marketing efforts catch consumers unexpectedly in the course of their day-to-day routines. There are several kinds of guerrilla marketing campaigns, including but not limited to: viral or buzz, stealth, ambient, ambush, projection advertising, astroturfing, grassroots, wild posting or shill, and street.
Growth Hacking Campaigns
Hypergrowth of the social media communities through contests, promotion and airdrops campaigns. These campaigns are required for each project to engage with over 2M users from various channels.
We organize campaigns to only real individuals that all of the campaign participants are verified by accomplishing human test requirements. These campaigns include the Meme contest, Design Competitions, Twitter Airdrop by Twitter Influencers, CoinMarketCap.com Airdrops, NFT, and Token Airdrops.
Influencer & KOL (Key Opinion Leader) Marketing
Influencer marketing seeks a specific result, such as a change in thinking or behavior, and influencers are those with the power to influence this change.
Effective influencer marketers have reached (the ability to deliver a message to a large number of people), are credible (trust and authority based on perceived knowledge and expertise), and tend to be effective salespeople (yielding an ability to understand and embrace a particular point of view). When executed well, influencer marketing campaigns multiply the leverages the reach, credibility, and salesmanship of a community to advocate a product to consumers, resulting in increased awareness, improved perception and immediate action.
Content Creation and Copywriting
Copywriting is an essential part of communicating your project’s message and engaging with your community. Constant high-quality updates on your blog build trust and an image of transparency. We have a team of talented copywriters who specialize in blockchain and crypto content. Each writer is skilled at adapting technical and complicated information, to be understood by all audiences. Our service includes strategizing, planning, preparing, scheduling, publishing weekly Medium content creation, creation of related images for every medium article to raise engagement, creation of Twitter posts, developing and managing the content calendar for laying out weekly narratives, creation of guerilla marketing context, creation of guidelines content for KOLs and Writing PR material for local PR outlets.
The content creation process also includes the creation of visual images for medium and Twitter posts. Creation of channel banners for Twitter and Medium can be provided if needed.
Social Media Marketing
Our team of social media managers will provide the complete social media management services to create, plan, manage and report. We will post the most creative Telegram ANN (Telegram announcements channel), Twitter content for your project by regular updates, primary business announcements, etc. Our service includes setting up social media accounts and designing banners. Strategizing the culture and core values of the project to reach the right approach. Creation of related hashtags of the project. Planning the daily, weekly, and monthly activities with the team to collaborate with our entire marketing & community team on special campaigns, product rollouts, and announcements. Developing and managing social media content calendar. Scheduling the posts weekly to reach the target audience at the right time before the events. Automate scheduled posts to social channels. Review, analyze, and report the existing posts, analyze the analytics data (impressions, likes, retweets, etc.), and create a plan according to the data.
Handling the accounts of Telegram, Twitter, Medium, and Discord and replying to the comments and messages from the followers to support the community. Reporting the frequently asked questions of the followers to the team.
Media outreach involves contacting publications and pitching story ideas
in an attempt to secure the placement of an article.
An attention-grabbing subject line, personalized introduction, and
uniquely developed story are vital components to an effective pitch - journalists are seeking value. In general, it is said that journalists seek newsworthy, relevant articles from credible sources. Attracting these journalists requires strategy as well as a mix of marketing approaches, including media outreach and media relations.
Advisory and Consultancy
Our services range from custom and specific advisory services in relation to initial coin offerings and token generation events, to assistance in setting up cryptocurrency-focused funds and exchange platforms. In spite of the wide catalog of services we offer, our goal is to ensure that our clients receive the best assistance possible backed with some of the longest-ranging experience in the sector.
Our services include:
- Connecting you with IDO listing platforms
- Whitepaper Advisory & Proofreading
- Tokenomics building and investment rounds advisory
- Roadmap Advisory
- Token Utility Review and Advisory
- Connecting you with all the VCs in our network
- Connection to NFT Marketplaces
- DEXs and CEXs Advisory, Connection and Listing
- Market-Making Connection
- Coinmarketcap, Coingecko, FTX(Blockfolio), Messari.io Listings