MARKETING

01

Media Outreach & Organic Publications

Media outreach involves contacting publications and pitching story ideas in an attempt to secure the placement of an article.

An attention-grabbing subject line, personalized introduction, and uniquely developed story are vital components to an effective pitch - journalists are seeking value. In general, it is said that journalists seek newsworthy, relevant articles from credible sources. Attracting these journalists requires strategy as well as a mix of marketing approaches, including media outreach and media relations.

    02

    Influencer Marketing

    Influencer marketing seeks a specific result, such as a change in thinking or behavior, and influencers are those with the power to influence this change.

    Effective influencer marketers have reached (the ability to deliver a message to a large number of people), are credible (trust and authority based on perceived knowledge and expertise), and tend to be effective salespeople (yielding an ability to understand and embrace a particular point of view). When executed well, influencer marketing campaigns multiply the leverages the reach, credibility, and salesmanship of a community to advocate a product to consumers, resulting in increased awareness, improved perception and immediate action.

      03

      Guerilla Marketing

      Highly creative, guerrilla marketing campaigns raise brand awareness among large audiences, but rely on personal, unconventional, and especially involuntary, interactions.

      Often a play on the element of surprise, guerilla marketing efforts catch consumers unexpectedly in the course of their day-to-day routines. There are several kinds of guerrilla marketing campaigns, including but not limited to: viral or buzz, stealth, ambient, ambush, projection advertising, astroturfing, grassroots, wild posting or shill, and street.

        04

        Global and Local Community Building

        Community management brings a brand to life online and, at its core, is about relationships and how a brand seizes opportunities to interact with its community in public online spaces.

        There are four primary components to community management, including: monitoring, engaging, moderating, and measuring. As your online community manager, we build, grow, and manage a project’s online communities and are responsible for advocating your brand on social networks. Behind the scenes is a real person with a real personality encouraging real interactions. Community management is what happens after and beyond social media publishing, and is part customer service, part listening to the internet, and part being active in discussions that relate to the project. Strong community management campaigns allow a project to manage customer complaints, turn customers into loyal fans, win over influencers and prospective customers, network with other brands and partner with them, and get valuable, raw product feedback.

          05

          Copywriting & Content Creation

          Every blockchain project is as strong as it’s narrative and constant communication through high-quality content.

          A well-written research article, an update about current developments within the company and the project as well as an effective, up-to-date narrative are vital aspects of a project. Continuous content that feeds the follower base builds trust, and attachment. Here at TokenSuite, we make sure you get a very active blog, and fresh narratives as you move on with your development.

            06

            Social Media Marketing

            Social media marketing is the use of social channels to gain traffic and attention in the promotion of a product or service, and often includes Twitter, Facebook, LinkedIn, Instagram, YouTube, Telegram, Discord, Bitcointalk, and others.

            Social media marketing should not begin without a plan in place, as it is easy to become overwhelmed with daily community maintenance. Questions such as: “Who is the target audience?” and “What message does my audience need to hear?” should be answered as part of the planning process, and success metrics such as hashtag performance, clicks, and engagement should be tracked once the campaign is launched. To make the process clear, consider the five core pillars of social media marketing. These are strategy, planning and publishing, listening and engagement, analytics, and advertising.

              07

              Go-to-Market Strategy Building

              A go-to-market strategy is an action plan focused on how a project will put offerings into the market to reach market penetration

              revenue and profitability expectations, and achieve competitive advantage. Generally narrow in scope, go-to-market strategies in the world of cryptocurrencies tend to focus on initial offerings, exchange listings, and product launches. Essentially a blueprint for executing the plan, a complete go-to-market strategy requires one to consider the following:

              • Define the target market

              • Determine the market opportunity

              • Determine the buyer

              • Define the value proposition

              • Set the tokenomics and pricing strategies

              • Document the distribution strategy and corresponding sales process

              • Address marketing and promotion needs and budgets

              • Devise the channel and content strategy

              • Prepare a product road and complete product life cycle

              • Identify partners for creating awareness, interest, consideration, purchases, implementations and supporting customers

              08

              Roadshows And Meetups

              Roadshows are essential for the effective promotion of a project’s investment propositions to targeted investors.

              Even though today’s world is filled with technology, only the roadshow allows for true face-to-face interaction with potential customers. Roadshows jumpstart demand generation efforts, help propel the brand, and spread thought leadership. Meetup.com, specifically, is a great format for reaching investors. If we take a look at 2018 data for global Meetup.com meetups organized for the top seven cryptocurrencies by market cap, we see:

              • Bitcoin ($109 billion market cap) had 1.6 million members and 5,570 meetups planned

              • Ethereum ($20 billion market cap) had over 1.1 million members meeting up at nearly 4,000 events

              • Ripple ($17 billion market cap) had over 8,600 members meeting with 43 events planned

              • Bitcoin Cash ($7.7 billion market cap) had nearly 12,000 members meeting up 106 times

              • EOS ($4.7 billion market cap) had 60,000 fans with 179 meetup events planned

              • Stellar ($4 billion market cap) had 7,000 fans with 19 meetups

              • Litecoin ($3.1 billion market cap) had over 42,000 members that planned to meet 133 times

              09

              Search Engine Optimization

              SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to a website

              through organic search engine results. As with other marketing campaigns, planning and strategy is involved - Who is the target market? What is the audience searching for? The initial goal with SEO is to make sure that traffic has the easiest time possible converting before moving to the micro level with local SEO or to the macro level with international SEO. According to MOZ, “Hierarchy of SEO Needs” is as follows:

              • Crawl accessibility so engines can reach and index your content

              • Compelling content that answers the searcher’s query

              • Keyword optimized to attract searchers & engines

              • Great user experience including a fast load speed, ease of use, and compelling UI on any device

              • Share-worthy content that earns links, citations, and amplification

              • Title, URL, & description to draw high CTR in the rankings

              • Snippet/schema markup to stand out in SERPs

              10

              Pay-Per-Click Advertising

              Pay-per-click, also known as “cost-per-click”, is an online marketing campaign that gives advertisers the opportunity to place

              their project directly in front of an audience in the form of ads targeting specific keywords or behaviors. An advertiser pays a publisher when the ad is clicked, and the most common PPC ad formats appear on the search results of engines such as Google (Google Ads), Bing (Microsoft Advertising), and Amazon.com (Amazon Advertising). In fact, over 46% of all product-focused searches begin on Amazon. Four benefits of PPC marketing include speed, precision, agility, and analytics. However, as with all marketing campaigns, strategy and planning is needed - Do you have a clear conversion goal? What are you trying to accomplish?