Things had already been moving for Galaxy eSolutions, a blockchain based hybrid ecommerce ecosystem in the multi-billion pre-owned and refurbished market as they had reached a GMV of 20 Million USD in the first year of their operation. Expanding into newer arenas was a daunting task and needed financial support from external investors. After multiple rounds of discussions within the team, Galaxy eSolutions decided to choose the ICO route to raise funds globally. Crowdfunding through ICOs is still an emerging trend and is chosen by many blockchain based startups as a tool to raise funds. ICOs provide startups the opportunity to work independently as against private equity or venture capitalists, who have been criticized time and again for their aggressive strategy to take full control and kill the dreams fathomed by entrepreneurs. Once the idea of going for an ICO was finalized, the next question was to create and execute a Marketing plan which could help the Galaxy eSolutions team reach their ICO goals. There had to be a comprehensive, well targeted and organized plan for reaching out to global investors. After evaluating proposals from different agencies across the globe, team Galaxy finalized TokenSuite as their marketing partner because of highly professional approach used by them. TokenSuite created and executed an elaborative digital marketing campaign for Galaxy.
TokenSuite laid out a detailed content strategy and managed the Facebook and Twitter profiles of Galaxy eSolutions. Weekly updates highlighting the key features, market dynamics and progress made were shared with the online community. High engagement from the online community through Retweets, Shares and likes helped create traction for Galaxy.
A detailed bounty program was launched a month in advance so as to increase the global digital footprint for Galaxy. More than 2 MN tokens were allocated across bounties and Galaxy was considered as one of the most successful bounty campaigns on Bitcointalk. A total of 8000 participants participated in Telegram bounty (10% tokens), 162 participants in Signature Bounty (30% tokens), important content was translated in 17 languages through our translation campaign (15% tokens), there were more than 2000 participants in the Facebook campaign while the no of participants for Twitter were almost 4000.
Creative content is the bedrock of any successful digital campaign. Presence of such content on highly reputable cryptocurrency related portals is key to gain traction for ICOs globally. TokenSuite worked closely with the Galaxy team to create and publish relevant content on various portals including the most influential ones like coinmarketcap.
In its unique quest to have a large and engaging telegram community, TokenSuite planned and executed a telegram lottery with prizes worth 2000 USD. This was one of the most differentiated and successful marketing event during the ICO and attracted more than 5000 participants.
Getting an ICO listed on the major listing websites helps in creating additional buzz for the ICO. This helps create credibility amongst investors and the Cryptocurrency community. Galaxy eSolutions was listed on more than 25 listing websites, through efforts made by the TokenSuite team. A dedicated team for token listing at TokenSuite helped Galaxy eSolutions get the desired credibility and footprint on these global platforms.
TokenSuite was also instrumental in finding out genuine and popular regional Youtube influencers, who worked on creating videos dedicated to the project and created more than a hundred thousand views in total. Weekly press releases were made on all the important blogs, a dedicated team for PR worked on creating the right content and getting the press release through.
Galaxy eSolutions has been considered one of the most successful ICOs as it ended up raising 20000 ETH and hit soft cap before even the ICO ended.