Building Blockchain Brands

CREATIVE

Website Design

Website design refers to how a project’s website works, and projects with poorly designed websites may also have poor Google Analytics metrics, such as high bounce rates, little time on site, and low page count per visit.

Efficient web design is critical for conversions. In order to create the most effective website design possible, Tokensuite focuses on simplicity, consistency, typography and readability, mobile compatibility, clear communication, easy loading, and easy navigation, with design elements intended to inspire users to go deeply into the site.

Branding & Brand Development

Branding is a way to develop an important company asset (the brand) and to leave a lasting image in a consumer’s mind, helping to identify and distinguish a project from its competitors.

Not only does branding create a memorable impression, but it also allows customers to know what to expect from the project in the future - it’s an effective way to train a project’s client base. Branding gets a project recognition, increases business value, generates new customers, improves community pride, creates trust within the marketplace, and supports advertising efforts.

Design for Print

Designing for print can be a confusing process, a minefield difficult to navigate without making time-consuming, expensive mistakes. Creating a design that works well on paper and then ensuring that the media is set to print properly are labor-intensive tasks that require great attention to detail. In general, “design for print” refers to a campaign that entails understanding of:

RGB vs. CMYK color profiles
Resolutions (DPI + PPI)
Importance of proofreading
Bleed, trim and safe area
Photoshop, Illustrator or InDesign
How design scales

UX Design & Testing

A UX designer will consider the Why?, What? and How? of product use. There is no single definition of good user experience (UX). Instead, good user experience is one that meets a particular user’s needs in the specific context where he or she uses the product.

UX design is concerned with providing a meaningful and relevant experience to users along the entire process of acquiring and integrating a product, including aspects of branding, design, usability and function, user pleasure, efficiency, and fun. A UX campaign’s typical tasks vary, but often include user research, creating personas, designing wireframes and interactive prototypes, as well as testing designs.

UI Design & Planning

UI Design is a part of UX Design. Often confused with UX design, UI design is more concerned with the surface and overall feel of a design, whereas UX design covers the entire spectrum of the user experience.

Essentially, UX design is what makes an interface useful, and UI design is what makes an interface beautiful. For UI, this includes a blend of visual hierarchy and interface elements, such as control panels and buttons.